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CONTACTS:
Australia: 1-800 123 983
NZ: sales(at)investigatemagazine.com

Investigate is New Zealand's hardest hitting current affairs magazine, an independent, feisty, take-no-prisoners publication distributed nationally through all major retail chains and independent outlets.

Each month, more than 12,000 copies of Investigate hit the newsstands on average, breaking stories and providing incisive commentary and informative background on issues affecting us nationally and internationally.

Our readers are intelligent, discerning, young and active. The NZ edition is ten years old, with readership certified by the Nielsen Media Research National Survey and also Roy Morgan research.

Key details include:

INVESTIGATE HAS (Roy Morgan survey):

Four times the readership of Unlimited
Double the readership of BMW magazine
2.5 times the readership of Tone
2.5 times the readership of M2 magazine
Is almost neck and neck with Metro magazine
More readers than Life & Leisure

INVESTIGATE ADVERTISING INFORMATION: (NZ buyers please add GST)
Readership: circa 60-70,000 hard copy (Nielsen),

Magazine vs TV, Radio & Newspaper: some surprising research results

In 1998, a New Zealand company spent $45,000 on prime time and off-peak television advertisements on TVNZ. They sold just $531 of product as a result. That same company also advertised its products in a magazine...and achieved sell-out results. Why the difference?

Many New Zealand companies in 2000 launched themselves with huge TV advertising campaigns - often as a result of specialist advertising advice - and then sank without trace when the huge bills came in for payment without generating the hoped-for sales results. There's a good reason that TV companies require advertising to be personally guaranteed: often, it doesn't work.

In an industry dominated by sales commissions based on how much you spend, your company may not always get the best strategic advice.

Television is a passive, couch-potato medium. Magazines are an active, thinking medium. They have to be. People read to obtain information, whereas we watch TV to chill out. That difference can have a big impact on the success of your advertising campaign.

British and US researchers have recently concluded some intriguing studies into the differences between the various advertising mediums available, and how they affect your business. To read the full report, right click to download here. Some brief highlights are as follows:

The Ad Track survey in Britain found magazine campaigns create awareness at the same level as television campaigns, but that "dollar for dollar, magazines deliver significantly higher advertising awareness levels than television" and "at its first exposure, a magazine ad typically performs about 40% better than a TV commercial's first exposure in terms of creating awareness of the advertising" source

"With [newspaper] sections, advertising is not seen as relevant to the editorial content, therefore ads have to work independently of the medium, and there is no perceived editorial endorsement of the ads. With magazines, the ads are expected to be relevant and there is a synergy between the editorial content and the ads." source

Under the British and US studies, INVESTIGATE would be classed as a "feature monthly", which was defined by the researchers as an "in-depth read which educates and informs as well as entertains. The mental mode is one of deep concentration and involvement, providing a highly active read."

When you buy advertising space in INVESTIGATE, you obtain the right to put your product to a group of intelligent, motivated and active readers. We can help you with no cost assistance on advertisement design, and webspace if required.

THE BRIEFING ROOM

(Watch this space!)

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