Australia: 1-800 123 983
Investigate is New
Zealand's hardest hitting current affairs magazine, an independent,
feisty, take-no-prisoners publication distributed nationally through all
major retail chains and independent outlets.
Each month, more than
copies of Investigate hit the newsstands on average, breaking
stories and providing incisive commentary and informative background on
issues affecting us nationally and internationally.
Our readers are intelligent, discerning, young and active. The NZ edition is
old, with readership
certified by the Nielsen Media Research National Survey and also
(Roy Morgan survey):
Four times the
readership of Unlimited
Double the readership of BMW magazine
2.5 times the readership of Tone
2.5 times the readership of M2 magazine
Is almost neck and neck with Metro magazine
More readers than Life & Leisure
INVESTIGATE ADVERTISING INFORMATION: (NZ buyers please add GST)
Readership: circa 60-70,000 hard copy (Nielsen),
Magazine vs TV, Radio & Newspaper: some surprising research results
In 1998, a New Zealand company spent $45,000 on prime time and off-peak
television advertisements on TVNZ. They sold just $531 of product as a
result. That same company also advertised its products in a
magazine...and achieved sell-out results. Why the difference?
Many New Zealand companies in 2000 launched themselves with huge TV
advertising campaigns - often as a result of specialist advertising
advice - and then sank without trace when the huge bills came in for
payment without generating the hoped-for sales results. There's a
good reason that TV companies require advertising to be personally
guaranteed: often, it doesn't work.
In an industry dominated by sales commissions based on how much
you spend, your company may not always get the best
Television is a passive, couch-potato medium. Magazines are an
active, thinking medium. They have to be. People read to obtain
information, whereas we watch TV to chill out. That difference can have
a big impact on the success of your advertising campaign.
British and US researchers have recently concluded some intriguing
studies into the differences between the various advertising mediums
available, and how they affect your business. To read the full report,
right click to download here.
Some brief highlights are as follows:
The Ad Track survey in Britain found magazine campaigns create
awareness at the same level as television campaigns, but that
"dollar for dollar, magazines deliver
significantly higher advertising awareness levels than television"
and "at its first exposure, a
magazine ad typically performs about 40% better than a TV commercial's
first exposure in terms of creating awareness of the advertising"
"With [newspaper] sections, advertising
is not seen as relevant to the editorial content, therefore ads have to
work independently of the medium, and there is no perceived editorial
endorsement of the ads. With magazines, the ads are expected to be
relevant and there is a synergy between the editorial content and the
Under the British and US studies, INVESTIGATE would be classed as a
"feature monthly", which was defined by the researchers as an "in-depth
read which educates and informs as well as entertains. The mental mode
is one of deep concentration and involvement, providing a highly active
When you buy advertising space in INVESTIGATE, you obtain the right
to put your product to a group of intelligent, motivated and active
readers. We can help you with no cost assistance on advertisement
design, and webspace if required.
THE BRIEFING ROOM
(Watch this space!)